An announcer and several voices: An analysis of ethé In apology

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DOI:

https://doi.org/10.35520/diadorim.2025.v27n1a67560

Abstract

The construction of ethos, a concept discussed since Ancient Greece and frequently studied by discourse analysts since the last century, plays a fundamental role in the exercise of the influence of subjects in society. In this contexto, this qualitative research aims to analyze the ethos present in apology texts posted on social media. To this end, two apologies issued by Brazilian journalist Evaristo Costa in 2023 and posted on his Instagram account were considered. As a discursive-argumentative theoretical framework, we adopted the Semiolinguistic Theory of Discourse of Patrick Charaudeau (1983, 2019, 2022). Furthermore, to deepen the approach to ethos, we drew on the studies of Dominique Maingueneau (2008, 2019, 2020). The results indicate the presence of ethé of preservation, respect, responsibility, and rationality.

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Author Biography

Lúcia Helena Martins Gouvêa, Universidade Federal do Rio de Janeiro. Rio de Janeiro, RJ, Brasil.

Fez graduação em Letras pela Fundação Universidade Federal do Rio Grande (1980), mestrado em Letras pela Universidade Federal Fluminense (1990), doutorado em Letras (Letras Vernáculas) pela Universidade Federal do Rio de Janeiro (2002) e pós-doutorado em Estudos da Linguagem pela Universidade Federal Fluminense (2016). Atualmente é Professor Associado IV da Universidade Federal do Rio de Janeiro. Tem experiência na área de Letras, com ênfase em Língua Portuguesa, atuando principalmente nos seguintes temas: pathos, ethos, subjetividade, enunciação, argumentação, modos de organização do discurso, teoria semiolinguística do discurso e textos midiáticos. Desde 2017, atua como coordenadora do CIAD-Rio - Círculo Interdisciplinar de Análise do Discurso.

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Published

2025-08-15

Issue

Vol. 27 No. 1 (2025): DIADORIM VOLUME 27.1 - Language and Literature Dossiers

Section

DIADORIM VOLUME 27.1 – Dossiê de Língua - Texto e interfaces: uma homenagem à Maria Aparecida Lino Pauliukonis

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The journal Diadorim: revista de estudos linguísticos e literários  is licensed under a Creative Commons Attribuition-NonCommercial 4.0 International (CC BY-NC 4.0).